As a Former President CEO of the Ewing Marion Kauffman Foundation, Carl Schramm has stood out to me to be one who is qualified in the world as being able to review a business plan, an help an individual in a way to being successful. He is amongst the top qualified Professor’s at Syracuse University, and is co-author of “Better Capitalism: Renewing the Entrepreneurial Strength of the American Economy”, by Robert E. Litan. Mr. Schraam believes that occupational is only an occupation, and not taken seriously, as the next professional mentioned has a different approach. Along with Mr. Schramm is a man who believes that there are no needs for a business plan to get started, but actually just make the business known is Chuck Blakeman. Mr. Blakeman is the author of “Money is Killing your Business”, and believes in his own philosophy of making your own business rules.
What each of these professionals have in common is a goal, and that is to make sure that the developer of the business plan knows what they want out of their business. This is what any investor is going to look for while looking into a business plan. As a developer I find it extremely important to think of what I want my audience or clients to view my company as, and that is what I set my standards for. If the potential clients do not understand the concept of my business, then the potential investors will not understand as well.