Sunday, February 23, 2014

Management….. How do I even begin?

With graduation quickly approaching, I cannot help but to wonder, “What am I going to do?” I mean, I know exactly what I want to do, and the steps that I need to take, but I mean really, what am I going to do? I want to start off small with managing an artist, but I cannot help but to dream big and want to manage an artist that is already successful. It is a stressful time, and I feel like a high school student who is caught in between the mixed feelings of going off to college, and venturing into the new world.

While thinking about all of this, I couldn’t help but to resort back to my undergraduate degree in education, and think about the first thoughts about being a classroom teacher; Audrey, You do not and will not know everything! I found some very helpful tools in teaching inside of a classroom, and I believe that they will help myself and others, who potentially want to be managers in some sort of way. (Management 101)

All management starts with good planning. You cannot possibly manager yourself or another individual without having good planning skills. Being organized, and able to piece things together is what managers do, and you need to be able to do this for yourself, before you do it for another individual. Being able to direct is the next important step. Direction is always needed when planning any event or activity, and if you do not have any direction, you will never get anywhere. Finally being able to monitor a situation and not becoming overaggressive or overbearing in the situation is key. Monitor, never be bossy (only if needed). I believe also that you must have the personality to “click” with the client. Nobody wants to deal with a manager who they cannot get along with.


So in saying all of this, truly what am I going to do? I am going to be available and aggressive when it comes to seeking clients, and win them over with my knowledge, personality, and ability to work. I mean, Mariah Carey may be needing someone soon.

Sunday, February 9, 2014

Husb(Manager) – Beyoncé Fires her Manager of Five Years

This past week, as we have seen all the headlines surrounding the Super Bowl performance from Bruno Mars (Bruno Performance tops Beyoncé and Madonna) and his incredible performance, we also saw the announcement of Beyoncé firing her manager of five years, not a shocker since she even fired her own father, and replacing him with her husband, Mr. Sean Carter. Sound surprising, not really. This does not come to a major surprise to many due to the fact that Jay-Z is so hands on in B’s career, and they do ultimately everything together.

The move had nothing to do with financial aspects or 12% commission based salary he was making, or bad chemistry between her manager and herself, but instead she saw it as a major move for her family. (Check out full story)It is reported that Jay-Z and Beyoncé have been working together in the studio, surrounding performances for her tour, performing together, and Jay also had his hands in helping to manage and produce Beyoncé’s latest self-titled album “Beyoncé”. The carters know exactly what they are doing, and why not put “family first”, when everything they both do surrounds their family. Plus, there are rumors surrounding adding more to their family.

It was a complete power move that has been made, and I’m sure many great things are to follow for the couple. Jay-Z does not lack intelligence when it comes to music, or being a businessman, just look at the deal he did with Live Nation, and how they practically gave him Roc Nation. He is known to see avenues that will bring success, and I believe that the best is yet to come for Beyoncé’s career. Maybe now Jay-z can officially retire and focus on her, and making her into the legend that we all know she will go down in history for.